20 March 2017
Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Features:
- Multiple strategy perspectives are presented to give a broad range of views that reflect the richness of current debate among academics and practitioners.
- Provides an issue-based structure with each chapter focusing on a key strategic issue, which is discussed from a variety of angles, leaving readers free to draw their own conclusions.
- Includes original readings and cases to offer readers a first-hand account of the ideas and theories of influential strategy thinkers.
- Offers a strong international orientation, reflected in the choice of topics, theories, readings, examples and cases.
Purchase the book online on the Cengage website
Strategy Synthesis covers the same topics as Strategy: an International Perspective in a more condensed text. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business.
Purchase the book online on the Cengage website
